Apple introduced a new limited-edition accessory, the iPhone Pocket, a 3D-knitted carry solution developed in collaboration with Japanese fashion house Issey Miyake. This premium item, which some observers call a "luxury sock" for the iPhone, will retail for up to $229.95, or approximately ₹20,381 for the long-strap version. The accessory aims to blend high fashion with Apple's iconic design philosophy, offering users a new way to carry their devices. ##^[1][2][3][4]# Fashion Meets Function in New iPhone Accessory The iPhone Pocket features a unique 3D-knitted construction, inspired by Issey Miyake's "A-POC" (a piece of cloth) philosophy, which involves producing garments from a unified piece of fabric. This ribbed, stretchable design allows the accessory to snugly fit any iPhone model. It also expands to accommodate other small essentials like AirPods or keys. Ap^{[1][2][5][6][7][8]}ple describes the iPhone Pocket as a "wearable pocket" that combines functionality with fashion. The flexible material allows users to glimpse their iPhone screen without fully removing the device. Use^[3][4]rs can carry the accessory in multiple ways, including handheld, attached to a bag, or worn across the body, offering versatility in personal styling. Yo^{[2][9][5][6][4]}shiyuki Miyamae, design director at MIYAKE DESIGN STUDIO, emphasized the accessory's role in personal expression. "The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use," Miyamae said. He added that the Pocket explores "the joy of wearing iPhone in your own way." Mol^[2][9][5][8]ly Anderson, Apple's vice president of industrial design, noted that Apple and Issey Miyake share a design approach that celebrates craftsmanship, simplicity, and delight. She explained that the accessory's color palette was intentionally designed to mix and match with various iPhone models and colors, allowing for personalized combinations. ##^[2][10][5]# Pricing and Global Availability Details The iPhone Pocket comes in two variants, each with distinct pricing and color options. The short-strap version is priced at $149.95, which converts to approximately ₹13,290 to ₹13,310. This variant is available in eight vibrant colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The lon^{[1][2][10][3][6][7][8][11]}g-strap version carries a higher price tag of $229.95, translating to roughly ₹20,381 to ₹20,400. This longer variant comes in three color choices: sapphire, cinnamon, and black. Apple offi^{[1][2][10][3][6][7][8][11]}cially launched the iPhone Pocket on November 11, 2025, with availability starting November 14, 2025. This special edition accessory will be available through select Apple Store locations and on apple.com in a limited number of markets. These include the United States, the United Kingdom, France, Italy, Japan, Singapore, South Korea, and Greater China. Specific re^{[1][2][10][5][12][6][4][8][13][14]}tail locations, such as Apple SoHo in New York City and Apple Regent Street in London, will also carry the product. However, t^{[1][2][12][4][8]}here is no confirmed information regarding the iPhone Pocket's availability in India. Several reports indicate that this limited release might not include the Indian market. Apple has a^[7][13] history of introducing premium-priced accessories, such as the Apple Polishing Cloth, which retails for around ₹1,900, and the Mac Pro Wheels Kit, priced at ₹69,900. These items often spark debate over their value proposition. ### Public Rea^{[15][1][16][17][18]}ction and Design Legacy The launch of the iPhone Pocket has generated considerable discussion and humor online. Many social media users have "brutally mocked" the accessory, comparing it to a "cut-up sock" or a "glorified sock" and questioning its high price point. Despite the jok^{[1][9][4][8][11]}es, the product has gained significant visibility, with memes and parody images circulating widely across social platforms. The collaborat^[8]ion with Issey Miyake adds a layer of design prestige to the accessory. The late Japanese fashion designer Issey Miyake is famously known for creating Steve Jobs' iconic black turtlenecks, forging a historical link between the two brands. This partnershi^{[9][5][12][4][7]}p underscores Apple's continued venture into fashion and lifestyle products, moving beyond traditional tech accessories. Apple's industrial design leader Molly Anderson explained that the teams from both companies spent time in each other's studios, exploring their philosophies without an initial intention to create a product. She noted that the iPhone Pocket emerged from the simple question: "How can you wear an iPhone?" The result is a^[5]n accessory that aims to make the iPhone's presence in everyday life more joyful and creative, anticipating a future where devices are more personal and sensory, easily worn by users. The iPhone Poc^[5]ket represents Apple's ongoing strategy to offer exclusive, high-end accessories that combine innovative design with user experience, even if they sometimes challenge conventional perceptions of value.