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Apple and its major retail partners are offering significant discounts on popular products, including iPhones, MacBooks, iPads, and Apple Watches, throughout February 2026. These promotions align with holiday shopping events like Valentine's Day and early Presidents' Day sales. Consumers can find direct cashback offers in some international markets, substantial price reductions at third-party stores in the United States, and ongoing savings through educational programs and device trade-ins.
Valentine's and Presidents' Day Deals Drive Savings
Apple India launched a Valentine's Day sale, providing attractive cashback offers on a range of devices. Customers can receive up to Rs. 10,000 cashback on select MacBook models.The iPhone 17 Pro series also qualifies for an instant Rs. 5,000 cashback.These cashback incentives apply when buyers use eligible credit cards from partner banks such as ICICI Bank, Axis Bank, or American Express.For example, the 13-inch MacBook Air with the M4 chip, initially priced at Rs. 99,900, becomes effectively Rs. 89,900 after applying the cashback.Similarly, the 14-inch MacBook Pro with the M4 chip sees its price reduced from Rs. 169,900 to Rs. 159,900 with the offer.[financialexpress+6]
In the United States, several major retailers, including Amazon, Walmart, and Target, have started their early Presidents' Day sales with deep discounts on Apple products.Shoppers can find the Apple Watch Series 11 with discounts of up to 25%.The 42mm GPS model is available for $299, down from its original price of $399.The larger 46mm GPS model is marked down to $329 from $429.Cellular versions of the Apple Watch Series 11 are also seeing record low prices, with the 42mm cellular model at $399 and the 46mm cellular model at $429.[goodhousekeeping+7]
AirPods are also part of these widespread sales. The base AirPods 4 are available for $99.99 on Amazon, a $29 markdown from $129.00.AirPods 4 with Active Noise Cancellation are priced at $119.99, a significant $59 reduction from $179.00.The premium AirPods Max over-ear headphones are discounted by 18%, bringing their price to $450 from $549.[macrumors+2]
MacBook models are also seeing notable reductions. The 2025 MacBook Air 13-inch laptop is 15% off, now priced at $850 instead of $999.The 15-inch MacBook Air is available for $1,050, an approximately 12% discount from its $1,199 price.Certain configurations of the 14-inch M5 MacBook Pro are $200 off, starting at $1,599.The 14-inch M4 Pro MacBook Pro with 1TB storage and 24GB RAM is seeing a $300 discount, now $2,099.[goodhousekeeping+4]
iPad models are also included in the Presidents' Day promotions. The 128GB Wi-Fi iPad is available for $299.99, a $49 reduction from $349.00, marking one of the best prices tracked in 2026 so far.The iPad mini 7 is also at record low prices, starting at $399.99 for the 128GB Wi-Fi model, down from $499.00.The 11-inch iPad Air is 18% off, priced at $490 from $599.A 4-pack of Apple AirTags is also discounted by 29%, available for $70 from $99.[macrumors+4]
Lunar New Year Discounts Conclude in China
In mainland China, Apple recently concluded a limited-time Lunar New Year sales event, which ran from January 24 to January 27, 2026.During this period, Apple's official website and stores offered discounts of up to 1,000 yuan, approximately $144 USD, on various products.[macrumors+7]
The promotion included specific models of the iPhone 16 and iPhone 16 Plus.Several MacBook, iPad, Apple Watch, and AirPods models were also part of the discounted offerings.This marked Apple's second major promotional push in the Chinese market in less than a month.[macrumors+5]
Analysts indicated these discounts were strategically implemented to counter a decline in month-on-month sales in China.The Chinese smartphone market experienced a 1.6% year-on-year contraction in the fourth quarter of 2025.Despite strong demand for the newly launched iPhone 17 line, overall sales had been falling monthly.The promotions aimed to capitalize on the Lunar New Year shopping period and maintain Apple's market share in a highly competitive environment.[macrumors+7]
Ongoing Programs Offer Additional Savings
Beyond these seasonal sales, Apple maintains several ongoing programs that provide customers with opportunities to save on products. The Apple Education Store offers year-round education pricing for qualifying higher education students, teachers, and staff.These discounts typically provide up to 10% off Macs, iPads, and AppleCare+ plans.This can translate to $100 off a 15-inch MacBook Air or an iPad Pro, depending on the model.[groupon+5]
In the Asia-Pacific region, Apple's "Back to School" promotion for 2026 launched in countries like Australia, New Zealand, Brazil, and South Korea, running from January 6 through March 11.This promotion allowed eligible students and staff to save up to $200 on Macs and $100 on iPads.Additionally, customers received free accessories such as AirPods or an Apple Pencil with qualifying MacBook Air, MacBook Pro, iMac, iPad Pro, or iPad Air purchases.[macworld+5]
Apple's Trade In program also provides a way for consumers to reduce the cost of new devices. Customers can exchange their eligible old Apple devices for credit toward a new purchase.Updated trade-in values in January 2026 showed significant increases for some Mac models.For instance, the maximum trade-in value for a MacBook Pro increased by $1,755, reaching up to $2,515.MacBook Air trade-in values also saw a boost of up to $360, bringing the maximum to $900.While some iPhone and Apple Watch trade-in values saw slight declines, the program remains a valuable option for upgrading.[apple+9]
Apple also offers certified refurbished products through its online store, which come with a one-year warranty.These items provide another avenue for consumers to acquire Apple devices at reduced prices.[apple]
These diverse discount strategies highlight Apple's ongoing efforts to boost sales and maintain a strong market presence across different global regions and customer segments.
