Boltt, the new smartphone brand from popular wearables maker Fire-Boltt, officially launched its first two smartphones in India, the Boltt Ace 5G and Boltt Evo. Both devices will go on sale exclusively through Flipkart starting September 1, 2026, with introductory prices beginning at Rs 9,999. The launch marks Fire-Boltt's entry into the competitive Indian smartphone market, leveraging its experience in consumer electronics.[timesofindia+3]
New Phones Offer Strong Features
Both the Boltt Ace 5G and Boltt Evo share several key specifications designed to appeal to budget-conscious consumers. Each phone features a large 6.79-inch HD+ display with a smooth 120Hz refresh rate, ensuring a fluid user experience. The screens can reach a peak brightness of 600 nits, making content legible even in bright conditions. Powering these devices is a substantial 6,000mAh battery, supported by 18W fast charging, with the charger included in the box.[timesofindia+3]
For photography, both smartphones come equipped with an 8MP front-facing camera that includes "Real Tone" technology for accurate skin tone representation. They also run on a clean, bloatware-free version of Android 16, offering a pure operating system experience. Boltt has integrated Google's advanced Gemini AI tools, such as Circle to Search, Google Lens, and an AI Night Mode for improved low-light photography across both models. Both phones also feature a slim 7.95mm frame and support dual SIM connectivity, expandable storage up to 1TB via microSD, a side-mounted fingerprint scanner, and a USB Type-C port.[timesofindia+7]
Boltt Ace 5G Targets Performance
The Boltt Ace 5G is positioned as the more performance-oriented device, featuring a Unisoc T8200 octa-core processor. This chipset reportedly achieved an AnTuTu benchmark score exceeding 547,000, indicating solid performance for its segment. The Ace 5G also boasts a 64MP main rear camera with AI Portrait and Night modes, promising enhanced photographic capabilities. Importantly, the Ace 5G supports next-generation 5G connectivity and includes NFC for contactless payments.[timesofindia+3]
The Boltt Ace 5G is available in three configurations. The 4GB RAM with 64GB storage variant is priced at Rs 13,999. The 6GB RAM with 128GB storage model costs Rs 14,999, while the top-tier 8GB RAM with 128GB storage option is available for Rs 15,999. As part of a special launch offer, buyers can get an instant Rs 1,000 discount on all variants on the first day of sale, bringing the starting price for the Ace 5G down to Rs 12,999. It comes in a variety of colors including Arctic White, Burgundy Bliss, Forest Green, Lavender Bloom, Midnight Black, and Sky Blue.[timesofindia+5]
Boltt Evo Offers Affordable Entry
The Boltt Evo serves as the more accessible option, powered by a Unisoc T7250 octa-core processor. This chipset scored over 390,000 on the AnTuTu benchmark. The Evo features a dual-camera setup on the rear, comprising a 50MP main sensor and a 2MP macro lens, alongside AI Selfie Enhancement features. Unlike its 5G sibling, the Boltt Evo offers 4G connectivity and does not include NFC support.[timesofindia+7]
Pricing for the Boltt Evo starts at Rs 10,999 for the 4GB RAM with 64GB storage variant. The 6GB RAM with 128GB storage model is priced at Rs 11,999. With the Rs 1,000 launch day discount, the Boltt Evo will be available from Rs 9,999. Color options for the Evo include Arctic White, Berry Red, Lavender Bloom, Midnight Black, and Sky Blue.[timesofindia+5]
Strategic Market Entry
Arnav Kishore, Founder and CEO of Fire-Boltt, emphasized that the launch is a "consumer-first move built on access rather than compromise."He noted that the company has been working on its smartphone entry for about 12 months, aiming to fill a gap in the market by offering essential features at competitive prices.Fire-Boltt, founded in 2015, quickly rose to become the number one smartwatch brand in India and the second-largest globally within three years, demonstrating its capability in the hardware segment.[timesofindia+3]
The company plans to sell the Boltt smartphones exclusively online through Flipkart, leveraging the e-commerce giant's reach. Kishore also highlighted Fire-Boltt's strong existing offline retail network for wearables, which extends into Tier 2 and Tier 3 cities, suggesting potential for broader distribution in the future. The entry into the sub-Rs 15,000 smartphone segment puts Boltt in direct competition with established brands like Redmi, Realme, and Poco, which frequently update their lineups in this category.Boltt aims to differentiate itself with bloatware-free software, AI-enhanced cameras, and a wide network of service availability.[timesofindia+3]
