Ford is celebrating six decades of its iconic Mustang with an immersive experience in Los Angeles. The event, called "American Icon: A Mustang Immersive Experience," opened in November in the Boyle Heights neighborhood. It takes visitors on a multi-sensory journey through the car's rich history and cultural impact.^{[1][2][3][4][5][6][7][8][9]} ### Stepping Inside a Legend The "American Icon: A Mustang Immersive Experience" is not a traditional museum. It aims to transport visitors directly into the Mustang's story. The experience combines 360-degree projections, high-speed turntables, and 4D motion seats.^[6][9] Imagine Studios, known for creating immersive exhibits for "Titanic" and "Jurassic World," produced the show in collaboration with the Petersen Automotive Museum and Ford.^[2][3][8] Mark Truby, Ford's chief communications officer, emphasized this unique approach. "This is not a museum. You don't look at this story from behind a velvet rope," Truby said. "This is where you step inside of it."^[5][7] Visitors can expect to feel the "nervous energy" of the 1963 Dearborn design studio and the "rumble in your bones" of a V8 engine.^[5][7] The entire experience lasts about 45 to 60 minutes.^[2][3][6] ### Six Decades of Automotive History Unfold The immersive journey unfolds across seven themed rooms, each highlighting a different facet of the Mustang's legacy.^[1] The first room explores the early design process of the original Mustang, showcasing sketches and various design proposals.^[1] This provides a glimpse into the car's foundational concepts. The second room offers a concise history of the Mustang from its debut in 1964 to the present day.^[1] This section includes interviews with notable figures like Ford Executive Chairman Bill Ford Jr., TV host Jay Leno, and movie producer Jerry Bruckheimer.^[1] Their insights offer personal perspectives on the Mustang's enduring appeal. A pristine 1964 Mustang notchback takes center stage in the third room.^[1][2][4] Visitors stand on a turntable as digital projections fill all four walls and the floor, creating an immersive environment.^[1] This experience transports guests from the Mustang's original assembly line in Michigan to its public debut at the 1964 World's Fair.^[1][2][4] The fourth room brings the story to the present with a brand-new Mustang Dark Horse.^[1][2][4] This modern performance vehicle sits on a turntable, surrounded by dynamic visuals.^[1] The presentation uses a video-game-like style, with shifting angles and effects that highlight the car's aggressive design and powerful performance.^[4] The fifth room celebrates the Mustang's significant role in popular culture, particularly in film.^[1][2][6] It features Mustangs from well-known movies such as "Transformers," "Kick-Ass," and the iconic "Eleanor" from "Gone in 60 Seconds."^[1][2][6] These cinematic appearances have cemented the Mustang's status as a cultural icon. The sixth room delves into the Mustang's extensive racing history.^[1] A timeline showcases its journey in motorsports since the 1960s, which inspired modern track-focused models.^[1] A Mustang GT3 racecar is also displayed in the exhibit's lobby, emphasizing its competitive heritage.^[1] The final room offers an interactive and thrilling conclusion.^[1][3][6][9] Visitors can explore displays about suggested road trips and listen to the distinct engine sounds of various Mustang generations.^[1] The highlight is a 4D thrill ride where motion seats and special effects immerse guests in an action sequence.^[3][6][9] Participants play the role of an undercover agent, escaping a rogue state at the wheel of a Mustang GTD, racing through a dystopian city.^[1][6][9] ### Beyond Los Angeles: A Traveling Legacy The "American Icon: A Mustang Immersive Experience" will continue its run in Los Angeles through January 2026.^[2][4][9] Following its time in California, the exhibit will embark on a national tour. Future stops include Miami, where it will coincide with the F1 Grand Prix in May, and Dallas.^[2][4] Additional cities may also host the traveling showcase.^[2][4] General admission tickets for the experience start at approximately $26 to $34.^[2][3][4] A special discount code, "FANS10," offers a 10 percent reduction on ticket prices.^[5] This immersive event is part of a broader 60th-anniversary celebration for the Mustang. Ford also released a limited-edition 60th Anniversary Package for the 2025 Mustang GT Premium trim.^{[10][11][12][13]} Only 1,965 units of this special package will be produced, paying homage to the Mustang's debut year.^[11][12][13] The Los Angeles immersive experience offers a unique way for fans and newcomers alike to connect with the Mustang's enduring legacy. It brings the car's history, cultural impact, and thrilling performance to life in an unforgettable way.