**India's Biggest Retailers Promise Gadgets Faster Than Pizza, Reshaping How We Shop** **MUMBAI, India, October 21, 2025** — Forget waiting days for your new smartphone or headphones. India's retail giants, Reliance Retail and the Tata Group, are dramatically accelerating their quick commerce strategies, promising to deliver a wide range of electronics to your doorstep in as little as 10 to 30 minutes. This aggressive push marks a significant shift in the country's booming quick commerce sector, which was once primarily focused on groceries, and it's poised to transform how millions of Indians buy their tech. ^[1][2][3]Leading the charge, Reliance Retail has activated its "grab-and-go" electronics range for 30-minute delivery through its online platform, JioMart, in India's top ten cities. N^[1][4][5][2]ot to be outdone, the Tata Group has linked its electronics chain Croma with its quick commerce venture, BigBasket, initially in Bengaluru, with plans for a rapid nationwide expansion. T^[1][4]his high-stakes race reflects a growing consumer demand for instant gratification, even for higher-value purchases. ^[6][2]### The Full Story The move by Reliance and Tata isn't just about speed; it's about leveraging their massive existing retail networks and deep supply chains to offer a broader assortment of electronics than traditional quick commerce players. Reliance Retail's Chief Financial Officer, Dinesh Taluja, highlighted this advantage, stating that while typical quick commerce platforms might offer a limited selection like a new iPhone model, Reliance's big-box electronic stores make their entire "grab-and-go" assortment available for delivery within 30 minutes. T^[1][4][2]his includes everything from smartphones and laptops to small appliances. ^[1][4]Reliance's quick commerce arm, JioMart, has already expanded its reach to over 5,000 pin codes across 1,000 cities, demonstrating impressive growth with a 42% quarter-on-quarter increase in average daily orders and a 200% year-on-year surge. T^[5][7]he company has also operationalized over 600 dark stores nationwide and is investing in more to enhance its hyper-local delivery capabilities. T^[5][7]his infrastructure allows JioMart to pivot from its earlier next-day grocery delivery model to sub-30-minute fulfillment, meeting evolving consumer expectations. ^[5]Meanwhile, the Tata Group’s strategy involves integrating its various digital and retail assets. Its super app, Tata Neu, is rolling out "Neu Flash," a quick commerce offering that extends beyond groceries to include apparel and electronics. Neu^{[8][9][10][11]} Flash will leverage BigBasket for groceries, Croma for gadgets and phones, and Tata Cliq for fashion. Big^{[9][10][12][13]}Basket recently became an Apple reseller, enabling ten-minute deliveries for Apple products. Cro^[1]ma's partnership with BigBasket for electronics delivery has already shown "good results," and the company plans to make quick commerce a "significant growth channel." Th^[1][4]is intense competition is happening against a backdrop of rapid growth in India's quick commerce sector. The market is projected to reach US$5.5 billion by 2025 and US$9.94 billion by 2029. The^[14][15][16] shift is driven by increasing smartphone penetration, affordable internet, and a growing urban population with busy lifestyles that value convenience and speed. ##^[14][17][18]# What This Means This rapid expansion into electronics by industry behemoths like Reliance and Tata means consumers can expect unprecedented speed and convenience when purchasing tech. Imagine your phone charger breaking just before a crucial meeting – now, a new one could be at your door in minutes. This caters directly to the modern consumer's desire for "instant gratification" that has already reshaped grocery shopping. For ^[4][6][2]smaller electronics retailers, this presents both a challenge and an opportunity. While traditional quick commerce players like Zepto, Swiggy Instamart, and Blinkit have already ventured into electronics, they often have a more limited assortment. Relia^[4][19]nce and Tata, with their vast inventory and established retail footprints, can offer a wider selection. Howev^[1][4][5]er, other established electronics retailers like Vijay Sales and Sangeetha Mobiles are also offering quick delivery, with Vijay Sales providing two-hour deliveries even for large appliances. Indu^[1][4]stry executives believe that electronics could eventually surpass groceries as the largest category in quick commerce, thanks to their higher purchase value. This ^[4][2]means more revenue per delivery, potentially improving the financial viability of quick commerce, which has historically faced challenges with high operational costs. **Ke^[18]y Points:** * Reliance Retail offers 30-minute delivery for "grab-and-go" electronics via JioMart in top ten cities, leveraging its vast store network. * T^[1][4][5][2]ata Group's Neu Flash, powered by Croma and BigBasket, offers quick delivery for electronics, including Apple products with ten-minute service. * I^{[1][4][9][10]}ndia's quick commerce market is projected to reach US$5.5 billion by 2025. * E^[14][15][16]lectronics could become the largest quick commerce category due to higher purchase values and consumer demand for instant gratification. * R^[4][6][2]eliance's JioMart quick commerce operations have seen a 200% year-on-year growth in average daily orders. ### ^[5][7]The Bigger Picture This aggressive push into electronics by Reliance and Tata highlights a broader trend: the evolution of quick commerce beyond its initial grocery-centric model. Consumers are now comfortable buying a wider range of products online, including higher-value items. E-commerce already accounts for a significant portion of sales for smartphones (48-50%), laptops and tablets (40-42%), and televisions (30%) in India. The e^[4][2]ntry of major players with robust supply chains is expected to further accelerate this shift. What's more, the success of quick commerce in electronics could depend on balancing speed with other crucial consumer needs. For premium products like high-end laptops or gaming PCs, trust, in-store experience, financing options, and robust after-sales service remain important. Quick^[20] commerce, while excellent for impulse buys or urgent replacements like charging cables and smartwatches, may not entirely replace traditional retail or e-commerce for big-ticket items where a "see, touch, and trust" approach is preferred. Howev^[20][21]er, a hybrid model that blends online convenience with offline support, offering features like installation services and extended warranties through networks like Reliance ResQ, could be the winning formula. ### ^[22]What Happens Next? The coming months will likely see an intensified battle for market share. Reliance is already positioning itself as the "broadest quick-commerce player," spanning more categories and geographies than its rivals, leveraging its existing offline footprint and deep supply chain integration. Tata'^[5]s Neu Flash is expected to gradually expand its reach to more users. We c^[9]an expect continued investment in "dark stores"—small warehouses located near urban centers that enable rapid fulfillment—and advanced logistics technology, including AI-powered algorithms for inventory management and route optimization. The focus^[14][15][16] will also be on expanding into smaller cities and towns, where quick commerce has yet to make significant inroads. How these^[23][14] giants manage the logistical complexities and high operational costs inherent in quick commerce, while maintaining competitive pricing and customer loyalty, will be key to their long-term success. The race^[16][18] to deliver your next gadget faster than you can finish your coffee is on, and it promises to redefine convenience in India's vibrant retail landscape.

AI Insights Hub