Dubai's commercial real estate market witnessed a landmark event recently as Danube Group announced the complete sellout of its "SHAHRUKHZ by Danube" office tower, branded after Bollywood superstar Shah Rukh Khan. The 55-storey tower on Sheikh Zayed Road generated sales bookings exceeding Rs 5,000 crore (AED 2.1 billion), far surpassing initial projections. Strong demand from the Indian diaspora and other global investors largely drove this rapid sellout, highlighting Dubai's appeal as a prime investment destination.^{[1][2][3][4][5][6]} ### Rapid Sales Driven by Global Demand The premium commercial tower, spanning one million square feet, was launched for sale just last month in Mumbai, India, in the presence of Shah Rukh Khan himself.^{[1][7][8][9][10]} Danube Group Founder and Chairman Rizwan Sajan announced the tower's full sellout at a grand event held on a Tuesday evening at the Dubai Exhibition Centre.^{[1][2][3][5][6]} The event saw approximately 7,000 attendees, including numerous real estate brokers, underscoring the immense interest in the project.^{[1][2][3][4][5][6]} The project's total development cost is estimated at around Rs 3,500 crore, covering land, construction, and other expenses.^{[1][2][3][5][6]} Danube Properties plans to complete the tower by 2029.^{[1][2][4][5][11]} The swift sale of all 488 units, with prices starting from AED 2 million (over Rs 4.2 crore or $460,000), demonstrates the robust health of Dubai's commercial property sector.^{[4][8][9][10][11]} The tower offers over 40 world-class amenities, including a sky pool, a helipad for air taxis, valet services, and exclusive business lounges, catering to high-end businesses and investors.^{[7][8][9][10][11]} Its strategic location on Sheikh Zayed Road ensures proximity to key Dubai landmarks like the Burj Khalifa and Dubai International Airport.^{[7][8][9][10][11]} ### Indian Investors Key to Success The overwhelming response to the Shah Rukh Khan-branded tower highlights the significant investment appetite from the Indian diaspora and international buyers in Dubai's real estate market. Rizwan Sajan, an Indian-born businessman who built his empire in Dubai, has long focused on making property ownership accessible to expatriates.^{[12][13][14][6]} His innovative "1% plan" allows buyers to make monthly payments of just one percent of the property's value after a small down payment, with the balance due upon completion.^[12][14] This strategy has successfully converted many renters into homeowners and reshaped mid-market property sales in Dubai.^[14] Adel Sajan, Managing Director of Danube Group, noted the crucial role of Indian investors in the company's overall sales. He stated that customers of Indian nationality are expected to account for 25 percent of Danube's projected Rs 22,000 crore sales this calendar year.^[6] This trend reflects Dubai's status as a top global destination for living, working, and investing, particularly appealing to Indian and other foreign nationals seeking stable and lucrative real estate opportunities.^[15][16] ### Shah Rukh Khan's Endorsement and Future Plans Bollywood icon Shah Rukh Khan expressed his honor and deep connection to Dubai during the launch and sellout events. "To see a project of this scale in Dubai carry my name is both an honour and a reminder of how generosity and vision can come together," Khan said.^{[1][7][3][4][5][8][9][10][6]} He added that Dubai has always embraced him with warmth, describing it as "a city built on courage, imagination, and the belief that nothing is impossible."^{[1][7][3][4][5][8][9][10][6]} The collaboration between Shah Rukh Khan and Rizwan Sajan celebrates 33 years of excellence for both figures, symbolizing shared values of ambition and perseverance.^{[7][8][9][10]} Following the immense success of the Dubai tower, Rizwan Sajan hinted at plans for a second Shah Rukh Khan-named tower.^[4][6] Danube Group also aims to launch similar 'Shahrukhz' towers in other major global cities, including New York, London, Delhi, and Mumbai, further expanding the brand's international footprint.^[4][6] This successful sellout marks a significant achievement for Danube Properties and underscores the enduring appeal of celebrity-backed projects in a dynamic real estate market.

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