Instagram is rolling out a significant update allowing users to directly fine-tune their feed algorithms, aiming to make content recommendations truly personal. The new feature, called "Tune Your Feed" or "Your Algorithm," lets people actively add or remove topics of interest, moving beyond indirect signals. This initiative comes as Instagram, led by CEO Adam Mosseri, emphasizes giving users more control over their experience. The platform recently surpassed 3 billion monthly active users.^[1][2][3] ### Direct Algorithm Control Arrives Instagram is currently testing the "Tune Your Feed" feature, which allows users to directly edit the list of topics the platform believes they are interested in. This means users can now proactively tell the algorithm what content they want to see more of and what they prefer to avoid. The initial rollout focuses on Reels, with plans to expand the functionality to the Explore tab and the main feed in the coming months.^[1][4][2][3] Adam Mosseri, head of Instagram, announced the experiment. He said the update aims to reduce frustration from random or repetitive content. Mosseri highlighted that this direct feedback loop will replace some of the indirect signals Instagram traditionally relies on, such as watch time or post interactions.^[4] This change marks a shift towards greater transparency and user agency in shaping their content streams.^[1][4] ### Resetting Your Recommendations In late 2024, Meta also began rolling out a "Recommendations Reset" feature for Instagram. This tool allows users to clear their recommended content across the main feed, Reels, and Explore with just a few taps. After a reset, Instagram's algorithm will re-personalize the feed based on new interactions and content choices.^[5][6] This reset option provides a fresh start for users who feel their feed has become irrelevant or stagnant. It reinforces Instagram's ongoing effort to provide tools that foster positive and valuable experiences, particularly for younger users whose interests may evolve quickly.^[6] The company stated that it wants users to rebuild their content feed brick by brick.^[5] ### Existing Tools for Personalization Before these latest updates, Instagram had already introduced several features to help users manage their feeds. In March 2022, the platform brought back "Favorites" and "Following" feeds. The "Favorites" feed allows users to see posts chronologically from up to 50 chosen accounts, such as close friends or favorite creators. Posts from these accounts also appear higher in the main algorithmic feed.^{[7][8][9][10]} The "Following" feed displays content chronologically from all accounts a user follows. While these options offer more control, the default Instagram feed remains algorithmically driven.^[11][10] Users can switch between these views by tapping "Instagram" in the top left corner of their home page.^[7][8] ### Reducing Unwanted Content Instagram also provides tools to actively tell the algorithm what content users are "Not Interested" in. Since August 2022, users can mark individual or multiple posts in the Explore section as "Not Interested." When activated, this feature hides the content immediately and signals the app to stop showing similar content in future recommendations across Explore, Reels, and Search.^{[12][13][14][15][16]} Additionally, Instagram has been testing or has implemented a feature to snooze suggested posts for up to 30 days.^[12][13][14] Users can also filter out suggested posts containing specific keywords, emojis, phrases, or hashtags in their captions. This helps users avoid topics they no longer enjoy or find relevant.^{[12][13][14][16]} ### Mosseri's Vision for User Control Instagram CEO Adam Mosseri has consistently emphasized the importance of user well-being, creator monetization, and community trust. In recent statements, he highlighted that the new phase of Instagram is about "putting control back in the hands of Instagrammers" through personalization, transparency, and creativity.^[1] He noted that almost all of Instagram's recent growth has been driven by direct messages, Reels, and recommendations.^[2][3] The company's strategic focus is to reorient the app more around these products, ensuring recommendations are accurate and satisfying for each user.^[2][3] These ongoing updates demonstrate Instagram's commitment to empowering users to shape their digital experience on the platform.^[7][1]