Kylie Jenner has once again captivated the internet, dramatically resurrecting her beloved "King Kylie" persona in a recent social media teaser that features the beauty mogul in handcuffs and a leather bra, all while sporting her iconic streak of bright teal hair. The highly anticipated revival, which dropped on October 11, 2025, is a promotional spectacle for her upcoming "King Kylie Collection" and an accompanying "Glosses Part II" music video, slated for release on Snapchat this week.^[1][2][3][4] ### The Dramatic Return of "King Kylie" The teaser clip, shared across Jenner's social media platforms, immediately sent fans into a frenzy. It depicts Jenner strutting down a dimly lit hallway, flanked by two guards, dressed in a tiny leather bra, matching hot pants, fishnets, and heels, with her wrists bound by handcuffs.^[1] The visual culminates in the words "KING KYLIE" flashing across the screen, signaling the imminent return of the era that defined much of her early social media fame.^[1] * **Teaser Release:** October 11, 2025^[2] * **Collection Launch:** October 17 or 18, 2025^[5][3][4] * **Platform:** Exclusively on Snapchat, celebrating 10 years of Kylie Cosmetics.^[3] This bold marketing move is designed to celebrate a decade of Kylie Cosmetics, harking back to a period when Jenner's experimental style, particularly her vibrant hair colors, made her a prominent figure on Snapchat.^[1][3][4] The original "King Kylie" era, characterized by strong contour, fierce brows, and ever-changing hair, became synonymous with her brand's initial success.^[1][6] ### The Teal Streak and Controversial Imagery The undisputed star of the teaser, beyond the provocative styling, is the unmistakable streak of bright teal hair, a signature look from Jenner's mid-2010s "King Kylie" days.^[1][4] This nostalgic nod has delighted longtime fans who have been clamoring for the return of her more experimental aesthetic.^[5] The promotional video further expands on the "arrest" theme, showing Jenner being interrogated in a jail cell for "being a bad b*tch," before being dramatically freed and picked up by her mother, Kris Jenner.^[5][4] A new track, "Fourth Strike," plays during this sequence.^[4] While many fans expressed excitement, some critics on social media have found the portrayal of incarceration, even in a stylized context, to be insensitive given the realities of mass incarceration.^[5] ### The "King Kylie Collection" Details The upcoming "King Kylie Collection," which drops on October 17 or 18, promises to bring back fan-favorite products and aesthetics from the era.^[5][3][4] The collection is expected to feature: * **Product Range:** Liquid lipsticks and eyeshadows.^[5][4] * **Color Palette:** Dominated by the signature teal blue, alongside nude, black, and brown liquid lipsticks, and metallic glosses.^[5][4] * **Packaging:** Inspired by one of Snapchat's most famous lenses, the classic dog-ear filter, a personal favorite of Kylie's.^[3] Jenner expressed her connection to Snapchat, stating, "Snapchat will always feel like home to me. It's where I first really got to talk to my fans and share my life in real time—all the big moments, the little ones, everything." T^[3]his sentiment underscores the personal significance of this collection, which also includes a "Glosses Part II" music video, a follow-up to her nearly decade-old "Glosses Part I" video. ^[3]This audacious campaign marks a full-circle moment for Kylie Jenner, blending her entrepreneurial spirit with her undeniable influence in pop culture. By revisiting her iconic "King Kylie" era with a provocative twist and a return to her memorable teal hair, Jenner is not just launching a new beauty line; she's reigniting a cultural phenomenon and reminding the world of her chameleonic style and marketing prowess.^[1][6]