Samsung has launched the first-ever Perplexity AI-powered TV app, bringing a new era of interactive search to its smart televisions. The innovative application allows users to ask questions and receive real-time answers directly on their screens. This new app is currently available on all 2025 Samsung TV models and will extend to 2023 and 2024 models later this year through a software update.^[1][2][3][4] ### A New Way to Interact with Your TV The Perplexity TV app integrates seamlessly with Samsung's Vision AI Companion platform, enhancing how viewers engage with their entertainment and information. Users can interact with the app using natural language, either by speaking commands into their remote or by typing queries with an on-screen or USB keyboard.^[1][2][4][5] The system processes these questions and delivers concise, accurate responses sourced from real-time web information.^[1][2][4] When a user asks a question, Perplexity's AI-powered answer engine pulls information from credible online sources.^[1][4] The results appear instantly as visually appealing "glanceable cards" designed specifically for large TV displays.^[2][4][5] This allows for quick comprehension and a more immersive experience without needing to switch to another device.^[2] For instance, users can ask for movie recommendations, research a topic, plan a trip, or find sports results directly from their living room.^[2][4][6] The app also suggests follow-up questions, encouraging deeper exploration of topics.^[2] ### Perplexity's Growth and Samsung's Strategic Move Perplexity AI, founded in 2022 by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski, has rapidly grown in the artificial intelligence sector.^[7][8] Aravind Srinivas serves as the company's CEO.^[7][9][8] The company's valuation reached $20 billion as of September 2025, following significant funding rounds.^[7] It processes approximately 30 million queries daily, having handled 780 million queries in May 2025 alone.^[7] Samsung's partnership with Perplexity highlights its commitment to delivering personalized and connected smart experiences.^[1] Dan Glassman, Senior Director and Head of New Business Development for Samsung Electronics, emphasized that the collaboration broadens Samsung's Vision AI Platform offering.^[4] He noted that Samsung aims to redefine how its owners interact with their TVs by integrating cutting-edge AI technology.^[4] Ryan Foutty, VP of Business at Perplexity, stated that the company's mission is to serve curiosity by bridging the gap between traditional search and AI-driven interfaces.^[4] As part of the launch, Perplexity is offering new Samsung TV users a free 12-month subscription to its Pro plan. This offer can be redeemed by scanning a QR code displayed within the TV app.^{[1][2][4][10]} This promotion aims to introduce users to the full range of Perplexity's advanced AI capabilities.^[1] ### Broader AI Ambitions and Market Impact The introduction of the Perplexity app on Samsung TVs marks a significant expansion for the AI startup beyond its traditional mobile and desktop platforms.^[1] Perplexity aims to position itself as a strong alternative to established players like Google and ChatGPT in the AI search market.^[1] This TV app is part of a larger strategic push by Samsung to integrate Perplexity's AI across its ecosystem. Reports indicate that Samsung is in advanced discussions to integrate Perplexity AI's search technology into its flagship Galaxy smartphones.^{[11][12][13][14][15]} This potential integration could see Perplexity replacing Google's Gemini as the default AI assistant on the upcoming Galaxy S26 series, expected in 2026.^[11][15] Discussions also include integrating Perplexity into Samsung's Internet browser and its Bixby virtual assistant.^[11][12][13] This move signals Samsung's strategic shift to enhance its AI capabilities and potentially reduce its dependence on Google.^[11][14] The partnership could redefine how users interact with information on their devices, moving towards a more conversational and context-aware future.^[13] By embedding sophisticated AI directly into the user experience, Samsung aims to challenge existing norms in AI-powered search and digital assistants.^[13] The collaboration between Samsung and Perplexity represents a notable step in the evolving landscape of artificial intelligence. It brings advanced AI search capabilities directly into millions of homes, making information more accessible and interactive through the largest screens in the house.

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