Samsung Electronics today announced the global launch of The Freestyle+, a new AI-powered portable projector. Unveiled ahead of CES 2026 in Las Vegas, the device builds on its predecessor, The Freestyle, by offering smarter artificial intelligence capabilities and significantly improved brightness. The Freestyle+ aims to deliver a more flexible and personalized entertainment experience for consumers.It will be showcased at CES 2026, which runs from January 6 to January 9.[news+4]
Smarter AI for Effortless Viewing
At the core of The Freestyle+ is AI OptiScreen, Samsung's proprietary AI-powered screen optimization technology. This system automatically adjusts the picture to different spaces, allowing users to simply point, place, and start watching content without complex manual setups.This intelligent technology includes several key features designed to optimize image quality across various surfaces and environments.[news+4]
One such feature is 3D Auto Keystone, which automatically corrects image distortion when projecting onto uneven or non-flat surfaces. This means the projector can display a perfectly rectangular image even on angled walls, curtains, or corners.Real-time Focus continuously adjusts the image sharpness as the projector moves or rotates, ensuring clear and stable visuals without blurring.Additionally, Wall Calibration analyzes the color and pattern of the projection surface to minimize visual distractions, while Screen Fit automatically adjusts the image to match the screen area when using compatible projector screen accessories.[whathifi+12]
Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, highlighted the company's vision. "The Freestyle+ reflects Samsung's vision to create displays that adapt naturally to how people live and move between spaces," Lee said. "By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are."[news+3]
Brighter Images, Immersive Sound, and More
The Freestyle+ boasts a significant upgrade in brightness, delivering 430 ISO lumens. This is nearly twice the brightness of the previous Freestyle model, making content appear clearer and more engaging, even in everyday living environments.This enhanced luminosity improves visibility in varied lighting conditions, addressing a common challenge for portable projectors.[whathifi+6]
For audio, the device features a built-in 360-degree speaker, designed to provide immersive, room-filling sound.The Freestyle+ also introduces Q-Symphony support, allowing it to synchronize wirelessly with compatible Samsung soundbars for a more layered and cohesive sound experience.[news+14]
Furthermore, the projector integrates Samsung's Vision AI Companion, which promises more natural and conversational interaction with on-screen content. This feature enhances the built-in Bixby voice assistant with AI services, providing users with assistance and deeper engagement.The Freestyle+ runs Samsung's Tizen operating system, offering access to popular streaming applications, Samsung TV Plus, and Samsung Gaming Hub.[whathifi+8]
Designed for Modern Lifestyles
Retaining the compact, cylindrical design of its predecessor, The Freestyle+ emphasizes portability and ease of use. Its 180-degree rotating stand allows users to project content onto virtually any surface, including walls, floors, and ceilings, without needing additional mounts or accessories.This flexible design supports spontaneous entertainment setups, adapting to different rooms and moments throughout the day.[news+7]
The device builds on the foundation of earlier Freestyle projectors, which were known for their portability and automatic screen adjustment features like autofocus and auto-leveling. The Freestyle+ takes these capabilities further with its advanced AI.Samsung positions this projector as a versatile display that fits naturally into how people live and move between spaces, aiming to make portable screens a more mainstream category.[dataconomy+3]
Availability and Market Outlook
Samsung plans a phased global rollout for The Freestyle+ during the first half of 2026.While specific pricing details have not yet been announced, previous generations of The Freestyle launched in the range of £899 to £999 in the UK and $800 to $900 in the US. Industry observers expect The Freestyle+ to be positioned as a premium portable option within the lifestyle technology segment.[news+6]
The early unveiling ahead of CES 2026 signals Samsung's commitment to pushing the boundaries of portable entertainment. With its blend of enhanced brightness, intelligent AI optimization, and comprehensive entertainment features, The Freestyle+ aims to redefine how consumers interact with content in diverse environments, reducing friction and offering a more consistent viewing experience.[bestofhighend]
