Vijay Sales has launched its annual Apple Days Sale, offering significant price reductions on a wide range of Apple products. The sale, which began on December 28, 2025, will run until January 4, 2026. Shoppers can find deals on the latest iPhones, MacBooks, iPads, Apple Watches, and accessories across more than 160 retail outlets and on the company's website, vijaysales.com. T^{[1][2][3][4][5][6][7]}he event features notable discounts on the recently introduced iPhone Air and iPhone 17 series, along with the popular iPhone 15. ^[2][4][8][9]Deep Discounts on Latest iPhones The new iPhone Air, initially launched at ₹1,19,900, is now available for a starting price of ₹94,990 during the sale. Custo^{[2][8][9][10]}mers can also receive an additional instant bank discount of up to ₹4,000 on select card purchases. This br^[2][9][10]ings the effective price for the iPhone Air (256GB variant) down to ₹90,900. For those^[1][3] seeking higher storage, the iPhone Air 1TB model sees a 22% discount, now priced at ₹1,24,590 from its original ₹1,59,900. The 512GB var^[8]iant is also discounted by 19% to ₹1,13,990. With exchange o^[8]ffers, the iPhone Air can be purchased for under ₹80,000. The iPhone 17 se^[10]ries also sees substantial savings. The iPhone 17 (256GB), originally listed at ₹82,900, can be bought for an effective price of ₹78,900 after applying bank offers. Buyers can get an ins^{[1][2][3][4][5][6][7]}tant discount of up to ₹4,000 on in-store purchases using eligible ICICI Bank cards and other select bank cards. Additionally, Vijay Sal^{[1][3][4][8][5][6][7]}es offers MyVS Rewards loyalty points worth ₹3,000 on iPhone 17 purchases, which can be redeemed for future discounts. Combined with exchange be^{[1][3][4][8][5][6]}nefits of up to ₹9,000, the effective price for the iPhone 17 (256GB) could drop below ₹68,000. The iPhone 17 Pro (256GB) is^[4][5] available at ₹1,25,490, with an effective price of ₹1,21,490 after discounts. The top-tier iPhone 17 Pro Max (2^{[1][2][8][9][6][7]}56GB) is priced at ₹1,38,490, effectively ₹1,34,490 with bank offers. The 2TB storage variant of the iPhone^[1][2][9][6] 17 Pro Max is discounted by 7% to ₹2,12,990 from its initial price of ₹2,29,900. iPhone 15 Drops Below ₹50,000 Despite b^[8]eing discontinued, the iPhone 15 remains a highlight of the sale, with its price falling below the ₹50,000 mark. The iPhone 15 (128GB) is available for an eff^[2][9]ective price of ₹49,490, which includes a ₹2,000 bank discount. Some reports indicate a listed price of ₹56,900, ^[2][9]with an additional ₹3,500 bank discount bringing the effective price to approximately ₹53,400. Overall, the iPhone 15 (128GB) sees about a 14% discoun^[11]t, reducing its price to ₹51,490 from ₹59,900. This makes it an attractive option for consumers seeking a ^[8]premium smartphone at a more accessible price point. Additional Offers and Exchange Bonuses The Apple Days Sal^[11]e extends beyond current models, offering deals on the iPhone 16 lineup as well. The standard iPhone 16 (128GB) is available at an effective price of ₹57,990 after a ₹3,000 bank discount. The iPhone 16 Plus (128GB) can be purchased for ₹64,490 with a ^{[1][2][3][8][9]}₹5,000 instant discount. Apple's entry-level iPhone 16E (128GB) is also aggressively priced ^[1][2][3][9]at an effective ₹46,990 after a ₹4,000 bank discount. Customers can take advantage of various bank offers throughout the sal^{[1][2][3][8][9]}e. Instant discounts are available for credit and debit cardholders from ICICI Bank, HDFC Bank, American Express, RBL Bank, OneCard, IDFC First Bank, AU Small Finance Bank, Yes Bank, BOBCARD, Punjab National Bank, DBS Bank, and HSBC Bank. For instance, HDFC Bank credit cardholders can receive up to ₹4,500 off^{[1][3][4][8][5][7]} on EMI transactions of ₹80,000 and above. American Express credit cardholders can avail a ₹12,500 instant discount on^[3][4][7] EMI purchases exceeding ₹50,000. Vijay Sales is also providing an exchange bonus of up to ₹10,000 on old device^[3][4][7]s, applicable for purchases made both in-store and online. This bonus, combined with instant bank discounts and loyalty points, helps reduce^{[1][3][4][8][5][7]} the overall cost of upgrading to a new Apple device. MyVS loyalty program members also earn 0.75% loyalty points on all purchases. Beyond iPhones, the sale includes discounts on other Apple products. The MacBook^[1][3][5] Air with the M4 chip starts at an effective price of ₹79,990 after a ₹10,000 discount, while the M2 variant begins at ₹64,990. The MacBook Pro lineup with the M5 chip starts from ₹1,52,990. iPads are also part of t^[2][7]he promotion, with the iPad 11th Gen (A16) starting at ₹30,190 an^[2]d the iPad Air with the M3 chip from ₹51,490. The iPad Pro with the M5 chip is available from ₹89,990. Apple Watches and AirPods also see ^[2][7]price reductions. The Apple Watch Series 11 starts at ₹40,9^[2]90, and the Watch SE (3rd Gen) begins at ₹21,990. AirPods 4 are available from ₹10,790. Vijay Sales is also offering up to 20% off on the Protect+ pl^[2][7]an for Apple device purchases, providing^[2][8] customers with enhanced protection for their new gadgets. Nilesh Gupta, Director of Vijay Sales, stated that the sale is a "celebration of cutting-edge techno^[3][4]logy" that offers "incredible value" to customers. He added that the deals provide Apple enthusiasts with "the perfect opportunity to upgrade their devi^[4]ces and start the New Year in style." The Apple Days Sale also includes special pricing on Apple accessories like chargers, cables, pencils^[4], and cases. Limited quantities of demo and open units of select Apple devices are also available at special price^[1][3][4][7]s on a first-come, first-served basis.

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