Skip to main content
    Women in their 30s, 40s, and 50s are increasingly prioritizing protein intake to combat age-related health changes. This shift is driven by a growing understanding of protein's crucial role in maintaining muscle mass, supporting bone health, regulating hormones, and managing weight during these transitional decades. Global market research shows women now make up 51% of consumers actively seeking to boost their protein intake.<sup>12</sup> | AI Insights Hub | AI Insights Hub