Mumbai, India – Quick commerce platform Zepto has eliminated all handling fees, surge charges, and rain fees on customer orders, making deliveries free for purchases over ₹99. This aggressive pricing change comes weeks after the company secured $450 million in a significant funding round. The m^{[1][2][3][4][5]}ove positions Zepto as a leading contender in India's competitive 10-minute delivery market. ### ^[1][2][3][4]Zepto Overhauls Pricing Strategy Zepto announced its new "All New Zepto Experience" initiative on November 1, 2025. Under this new model, customers will no longer pay extra charges for handling, surge pricing during peak demand, or additional fees during rain. For o^{[1][2][3][4][5]}rders with a value above ₹99, delivery will be entirely free. Orders ^[1][2][3]below ₹99 will incur a flat ₹30 delivery charge, but the company has removed previous small cart and convenience fees. This ₹99 th^[1][2][4]reshold for free delivery is the lowest among major quick commerce players in the country. The quick co^[1][2]mmerce company previously introduced a handling fee of ₹2 in 2024. Other platforms^[4], such as Blinkit and Swiggy Instamart, continue to levy various fees. Blinkit custome^[1][2][4]rs might pay around ₹54 for orders under ₹99, including delivery, handling, and small cart fees. Swiggy Instamart us^[1]ers could face up to ₹65 in combined charges for similar small orders. For orders exceeding ^[1]₹99, Zepto customers pay only the product price, while rivals often still apply delivery or handling charges until higher thresholds are met. ### Fresh Funding Fuel^[1][2]s Expansion Zepto’s decision to remove these fees follows a substantial $450 million funding round in October 2025. The California Public Emp^{[6][3][7][8][9][10]}loyees' Retirement System (CalPERS) led this investment, which valued the quick commerce startup at $7 billion. This funding round was de^{[6][7][8][9][10]}scribed by the company as a "pre-IPO" round. Aadit Palicha, CEO and C^[6][7][8][9]o-Founder of Zepto, confirmed the company's strong financial position. "We now have approximately $900 million of net cash in the bank and are more than well-capitalised for the future," Palicha stated. The latest capital inject^[8]ion boosts Zepto's cash reserves and supports its plans for further expansion and technological advancements. The company aims to open ^[6][7][9]several hundred new dark stores in the coming months. ### Intensifying Quick C^[7][9]ommerce Competition Zepto operates in India's rapidly growing quick commerce sector, facing strong competition from established players like Blinkit and Swiggy Instamart. The company's business mo^{[1][11][2][3][4][5][9][12][13][14]}del relies on a network of strategically located "dark stores" and advanced AI-powered logistics to deliver groceries and essentials within minutes. Zepto has seen significan^{[11][12][14][15]}t growth in order volumes, expanding from about 500,000 orders per day in mid-2024 to approximately 1.6-1.7 million orders daily. Analysts believe Zepto's^[7][9] aggressive pricing strategy is a bold move to capture market share amidst slowing consumer spending and an intensifying price war. The elimination of ancill^[1][3][5]ary fees is expected to attract more customers and solidify Zepto's position as a leader in the quick commerce space. Experts anticipate that discounting and competitive offers will continue to rise in the sector as companies vie for dominance.